COMMUNICATION. Your goal is to prepare a solid, publication-worthy content asset. You didn’t work this hard for your content to be invisible or distorted for some users. Here’s What to Expect, SWOT Analysis for Your Business and Content Marketing, 5 Writers Reveal the Mistakes They Just Keep Making, 8 Tips for Staying Sane, Current and Consistent With Your Content, 2 Psychologists on Brain Games That Boost Creativity. For example, an ambitious mountain climber is obviously searching for gear at outdoor adventure stores. Instead, you plan for a successful journey. Content that’s too wordy, poorly written or poorly designed. To transition from planning to production, follow a basic workflow of identifying and securing individuals to do the work, fine-tune the production process, and present the final deliverables. Whether you’re the one overseeing the project, or nose-deep in the creation process, take a step back and assess the progress as you work toward the deadline. Ideation is just that: ideas. ... A small river named Duden flows by their place and supplies it with the necessary regelialia. Delivering the content also follows a system. Have you provided any additional resources the talent may require to produce the content (e.g., research materials, special equipment/services/software)? Your brand won’t be on their radar unless it’s in front of their eyes. Follow her on Twitter. tackle content creation on an ongoing basis, Successful Content Production = Ideation + Creation of Assets + Revision + Content Optimization | #ContentMarketing, When you realize content fuels all inbound marketing efforts, from blog posts and whitepaper downloads, to social media updates and instructional webinars, content creation becomes an immediate marketing priority. (And have fun!). Should it be uploaded to a cloud-based platform (like ClearVoice) so everyone can view it? Have you optimized design and content for mobile (e.g., with responsive design)? If so, ask how to optimize the asset for their process. Questions to ask when facilitating distribution: If you need more ideas on content distribution, familiarize yourself with these topics: When you adopt a process, content creation, production and distribution are no longer an impossible mountain to climb. After the initial read-through or review, put on your editor’s hat and consume the content with the assignment goals and branding in mind. When it comes to Facebook, it’s the go-to for 87 percent of millennials, 90 percent of Gen X and 96 percent of baby boomers, according to a study by The Manifest regarding social platform usage. Listen for nuggets of direction. Have you enabled social sharing functions on blog posts with the use of social share plugins? Brand Development - UX & UI Design - Content Creation - Motion & Videography. IOS & Android Development - Web Development - E-Commerce Solutions - Search Engine Optimization. At this phase in the content production, it’s possible that someone will fail to complete their portion of the project. Let’s find out. Definition, Rechtschreibung, Synonyme und Grammatik von 'Content' auf Duden online nachschlagen. Have you made notes to give feedback to the talent? This includes press passes, conference admission fees, association memberships. Which audiences or groups of customers will this content help? Have you set contingency plans if content can’t be delivered on time? Surprisingly, the respondents explained that content creation was seven times more of a pain point than content strategy. | #ContentMarketing, 10 Types of Content Writers and When to Use Them, The Ultimate Guide to Finding, Hiring and Working With Freelancers, The Do’s and Don’ts of Hiring Freelance Writers, FACT: Most marketing teams hire creative talent to augment their content production. Now, it’s time to show the work off to the team. Who in my organization will this piece of content help. Have you integrated any complementary content (e.g., images, videos, infographics)? Do they tell a story? If this scenario sounds familiar, it’s time to pivot! In addition to the creative work being tackled in-house and by freelancers, will it also be supplemented with PR materials? How will it play out? This essential document outlines all the project details (and links to additional resources) needed to execute the content creation. Does it differ from what your competition is producing? For example, if you’re tasked with creating content that highlights a new product feature, you may have a baseline idea of what you need to produce. Here’s how. Hopefully, this is identified before the final deadline through regular communication and check-ins. Content creation is the intentional, strategic process of crafting text and visuals that align with the core interests of your audience and brand to reach documented business goals. But doing it well can truly impact your business. Logistically, you’ll also need to think of securing permissions for anyone visually or audibly represented in the content. Lots of them! With additional analytical digging, you can also discover what types of content resonate with your specific audience and will help move them through the customer journey. Learn more. Let’s prep that asset for an amazing journey across the web! If you notice something is wrong with the angle you decided to take or the content format you decided on, don’t be afraid to take a step back. Have you written a compelling creative brief? Or is this piece of content evergreen? You will get a confirmation in your inbox soon. Have you outlined and sent clear revision notes to the talent? Learn how you can stay as consistent as possible with your content marketing. Screenwriting lecturer and teacher Robert McKee stresses the need for business leaders to think like authors in his book, ‘Storynomics Story-Driven Marketing in the Post-Advertising World.’. If you discover issues, you might have to go back to the revision phase and fix them. Have you documented them? Have you determined particular personas to address? Have you creatively differentiated your concept from competitors? A deadline is not an endpoint. Have you included keywords and keyphrases in proper H2s and H3s? Have you written ALT text for all images? Bolster your overall marketing strategy and approach. Have you copy edited or reviewed the content after the final revision? But, that’s not the full story. Do you need to outsource? Questions to ask when reviewing experience: The last step is ensuring your content is prepped for all of its intended destinations and can easily be shared by your audiences. But, how can you get the writing done consistently? You might like it too. Have you integrated any relevant mobile-specific applications (e.g., GPS or location-based services, calendars, mobile social apps)? This step shouldn’t be glossed over as a final checkmark before distribution. You can gain a lot of insight by investigating which types of content have already been created around your topic. Seeking content marketing help and the task of content creation were cited as the top challenges among 2,830 marketers surveyed by ClearVoice in 2019. Although you’ve parsed the dynamics of your audience, aligned your strategy to their needs, and landed on a concept that makes sense, it needs to get the green light from everyone who has an interest in its viability, not just the marketing department. Perhaps both are a good idea, especially when preparing for the first round of feedback and revisions. Whether you do this internally, or hire a copyeditor, this step is crucial for fixing grammar errors, correcting misspellings, improving overall structure, creating clarity and fact-checking the text and quotes, according to The Writing Center at the University of North Carolina at Chapel Hill. Do they fit within with your resources? Have you determined if they can produce the type of content you need? Sure, original content naturally rises to the top of the SERPs, but why not give it an extra nudge to ensure its firm-footed staying power? For example, let’s say the final project is an infographic. So, what goes into a great assignment brief? Have you established a process for assigning content? Sure, the ideation, content creation and optimization take diligent focus and effort, but in the end, isn’t your brand worth it? Questions to ask when getting final creative approvals: This is the moment when we transition from content creation to content distribution.
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